![]() Samsung’s Galaxy Z Flip 3 is the foldable to beatĪmong other things, improved battery life and a potential new “Pro” model have been hinted at in leaks. But the company’s acquisition of Fitbit could spell some real competition for the Galaxy line when the new smartwatch arrives this fall. Google’s Pixel Watch is a big hail mary from a company that has thus far struggled to live up to its wearable promise. But while Samsung is posting good smartwatch sales, it’s about to face a challenger a bit closer to home. Its predecessor found Samsung re-embracing Wear OS through a partnership with Google. The foldables are the headliners, but the Galaxy Watch 5 may be the one most worth paying attention to. That means things like the Snapdragon 8 Gen 1 Plus processor, coupled with things like a larger battery on the Flip. Reports center around some subtle tweaks to things like the Fold’s hinge, but we’ve otherwise settled into a cycle wherein these devices are receiving an update cadence similar to devices like the Galaxy S. Things have been reinforced to the point that durability is no longer primary concern. Multiple generations in, Samsung has largely settled on design and form factor. This time out, the Flip 4 and Fold 4 are the headliners. Going forward, expect to see the two foldables on more even footing in Samsung press materials - with the Fold perhaps even taking something of a back seat. That’s no doubt why it made it onto the event invite. Samsung says people prefer flip-phone-style foldable smartphones However you might feel about foldables in general, you can’t really deny that they are - at the very least - something different. They’re also indicative of users with disposable incoming searching for something novel in a staid market. Obviously, the 300% figure is partially due to things starting from a fairly insubstantial number, but the trends are impressive nonetheless. Meanwhile, Samsung’s over here seeing tremendous growth in a category priced $1,000 and up. The bright spots in the numbers are generally budget and mid-range phones. Phone sales have had quarter after quarter of bad news. What makes the numbers more remarkable is that they fly in the face of larger trends. ![]() Durability concerns are largely in the rearview, and the company utterly dominates foldable sales, with estimates of around 80% of the market. It’s safe to say the company jumped the gun there, but credit where it’s due: 10 million is an impressive haul for new form factors selling at flagship prices - and above. The company declared its foldables a second flagship device (or, perhaps, second and third, depending on how you slice it) the moment it killed the beloved Galaxy Note line for good. That’s an industry increase of more than 300% from 2020, and I predict this fast-paced growth will continue,” Roh explains. “Last year, we saw almost 10 million foldable smartphones shipped worldwide. Specifically this time out, it’s a state of the union on foldables.I will say, there are some real head-turning figures in here. The company has not only said as much - it has included a handy image of a half-folded Galaxy Z Flip 4 in the invite for the big event on the 10th.Īs has also become tradition, Samsung Mobile head TM Roh offered up a kind of pre-event toast that covers some of the broader industry trends that have lead up to this moment. It has become common practice for the company to - at the very least - tease the hell out of the products ahead of their official launch. Samsung has embraced the tradition, to some extent. Sometimes the leaks come before the event announcement, sometimes after, but any hope of keeping its biggest news under wraps appears to have largely gone out the windows. It has become something of a tradition: Samsung announces an Unpacked and all or most of the big products get teased out in leaks in the weeks leading up to event.
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